Luv Loss, Ephect | Artist Spotlight

Ephect is no stranger to the Artist Spotlight. He’s been featured here on Life of Creed a couple of times. You can check out those posts here and here. Today I want to share with you his latest video “Luv Loss”.

“Luv Loss” is a track off Ephect’s hit album The Nphection. The story that “Luv Loss” tells is one of love and love loss. Tigger warning, it does tell the story of stalking and mild violence because of love. Ephect calls it reality rap because this shit really does happen in real life. Now with that disclaimer out the way, the video for  “Luv Loss” is fire!!

Ephect has started 2019 off dropping videos to the songs from the album. This one shows his creativity again. It’s all about delivery and he is on point with it. Ephect always bring his A-game when he spits on a tack and it’s no different when it puts visual to the track with a video.

When he does the hook on this song, he draws you in with a catchy lyrics that you will be rapping along to before the song is over. Lyrics like: “We have a little history. It’s more than some chemistry. You use to be a friend to me, now you’re just a memory.” and “Is this a luv loss? It feels like a luv loss.”

If you haven’t checked out The Nphection album, you are missing out. I know you are sure to find a song or four that you will want to add to your playlist. Check out the video below for “Luv Loss” and let me know your thoughts in the comments at the end of this post.

Watch the Video “Luv Loss”

About Ephect

Ephect is an independent rap and hip-hop recording artist and music producer born, raised and located in Indianapolis, Indiana.

Last year he released his 18 song album titled the Nphection LP. It’s available on all the streaming services and digital stores.

Ephect delivers a unique and creative sound. His flow delivery may be perceived as slightly simple and sometimes animated, but his words can have a strong and powerful impact. His lyrics speak from experience, emotion, and realism. His body of work displays a spirit of ambition, a vision of success, a voice of determination, an attitude of persistence, thoughts of reality and an imagination that can run wild.

Ephect is a registered US trademark.