How To Grow Your Side Hustle With SEO

Launching a side hustle takes a lot of work, and if you want to turn yours into a full-time business, you can’t ignore SEO. There are billions of searches on Google every day. SEO helps potential customers find your business on their own when searching. A good SEO strategy helps to increase your brand awareness, brings visitors to your websites, and helps to meet your business goals for little cost.

Conduct Keyword Research

One of the most important parts of an SEO strategy involves keywords. A keyword is a term or phrase that someone enters into Google when they start a search. It’s important to be thorough with your keyword research, so you know what keywords to optimize for. When you do your research, look for keywords with good search volume. You want keywords that have a manageable difficulty score, which tells how hard it will be to rank for that keyword.

Whether you’re using white label SEO or content marketing, keyword research will be needed. Write your content around target keywords, make your anchor text in link-building campaigns based on keywords, and so on. The keywords that you target should be relevant to your business, but you should also prioritize keywords that actually lead to sales.

Here are some tips to keep in mind:

Reverse engineer the keywords your competitors are ranking for to know what they have targeted
Keep search intent in mind, so you can write content for what people are trying to find
Look for long-tail keywords that have lower search volumes but are less competitive
Look for keywords in the form of a question and then write content that answers those questions

Once you’ve done your keyword research and have a good list to work with, you can move on to the next most important part of SEO.

Create Great Content

With your new keyword list, you can start by planning out your content. If you do this well, content can help you to generate business.

You need content ideas. Enter your most important keywords into a search engine and see what content ranks at the top. Check what content your competitors have written about on their websites. Think about the common questions and concerns that your customers have and write content to address those needs.

Think about the type of content you create. Content isn’t just written copy. Your strategy should also include images, graphics, videos, case studies, audio, and more.

Here are some tips to start creating your content:

Create a content framework using the keywords you want to target, the information you want to cover, and what types of content you want to include.
Use tools like Grammarly to make sure your content has no mistakes and is at an acceptable reading level
Use bullets to break up paragraphs of text that contact useful stats or tips
Mix in useful links to both your other content and outside, high authority websites that provide more relevant information
Use Google Analytics or other data to see what content is working and what isn’t so you can refine your process for future content